Introducing Human Powered Health: A platform at the intersection of health, wellness, and sports

Building on 15 years of bringing the best of North American cycling to a global audience, Circuit Sport announces a powerful reimagining of what a racing team can stand for. The new team — and the movement it aims to ignite — will be known as Human Powered Health™.

Human Powered Health will be a wellness platform built to empower people to take control of their own physical and mental well-being. It will spread the message that cultivating healthier habits and living a more active lifestyle can lead to dramatic improvements in health and wellness. 

“Human Powered Health represents more than racing, more than athletics,” said Charles Aaron, managing director and founder of Circuit Sport. “It’s about reminding people that they have more power over their health than they think. We want to support people, mind and body, and use our platform to inspire them to take small, simple steps towards greater health and well-being.”

In previous iterations of its teams, Circuit Sport has continually gone beyond the traditional sports marketing model with health and wellness-minded campaigns like Inspired Bikes,  Body Positivity, Healthy Habits, and Longevity. 

That will expand and evolve as the Human Powered Health platform grows into a hub for health and wellness content with its athletes as the main mouthpiece. New brand partnerships will allow the team to incorporate data analytics across sleep, nutrition, movement, and health care to support its followers on their health journey. 

The team will also launch a Discord channel that will serve as a hub for fans, partners and clients interested in all things Human Powered Health. Hosted by the team and with regular appearances by professional riders, the channel will be a place to share ideas on how to live healthier lifestyles.

Building for the future

Human Powered Health joins the Women’s WorldTour in 2022. It is the realization of a dream that began 10 years ago with the formation of the women’s program. The move makes Human Powered Health the first co-ed team to send its women to the top division of the sport before its men.

Following a sensational season that included victories in the United Kingdom,  Portugal,  Denmark, France, and Turkey, the men’s program continues in the ProTeam ranks with its sights set firmly on the WorldTour. 

“We couldn’t take this step without the support of our partners and their shared vision for the future,” added Aaron. “We’ve shown our ability to win bike races around the world but what sustains us is creating connections and empowering people.”

Circuit Sport is currently aligning with brands that stand for something bigger than their product, a vital step to building the foundation of Human Powered Health for years to come. These brands, which will be announced in the coming weeks, share the belief that our collective health matters. 

In a world navigating a pandemic, and where obesity and heart disease are at all-time highs, there has never been a more important time for each of us to invest in our health and inspire those around us to do the same. Building connections and sharing encouragement and knowledge are pivotal to empowering people to lead healthier lives.

UHCCF Century Ride raises $1M

The team held its 6th Annual Pre-Ride dinner to the UHCCF Century Ride on Saturday night, bringing together sponsors, employees, volunteers, friends, and fundraisers under one tent at Hopkin’s Oak Ridge Country Club.

The evening kicked off with attendees being greeted by professional riders Madeline Bemis, Leigh Ann Ganzar, and Olivia Ray, while Rally Cycling pro mechanics Bob Gregorio and Jose Alcala handled participants’ bike fitting needs.

During dinner, the team led a presentation about the foundation’s impact on those in need and how appreciative the team was to have been involved. The Century Ride raised $1,000,000 that will be used to fund children’s medical grants.

The New Circuit Sport Website is Here.

Welcome to the new, improved and totally redesigned Circuit Sport website. 16 years ago, we set out to build a different kind of sports management company. Our goal was to go beyond the traditional sponsorship model and offer our partners a platform approach to sports marketing. By providing a powerful brand activation platform rooted in pro bike racing and aligned with a health and wellness message, we’ve been able to deliver continuous value for long-term partners like Acura and UnitedHealth Group and many others. 

The opportunity we provide our partners with runs deeper than logos on jerseys. It’s a belief that bikes have the power to transform the health and wellness of a world that needs it more than ever. As we evolve and grow, we want to make sure our website tells our story succinctly and helps potential partners understand the value and exposure that our platform provides. 

With shared values and a collaborative vision for success with our partners, we’re more committed than ever to bettering the health and wellness of our communities by sharing our message. As the world continues to grapple with an ongoing pandemic, it’s more critical than ever to bring renewed focus to our vision and embrace a broader definition of health and wellness that includes both body and mind.

As we look to the 2022 season, our sites are set on the pinnacle of the sport, as we apply for a UCI Women’s World Tour license for our women’s team. With each foundational block we add, we move one step closer to pro cycling’s biggest stages. 

To see examples of how we’ve delivered success stories for current and past partners, check out our new case studies section.

Acura
Virtual Tour de France
UnitedHealth Group
Inspired Bikes
Rally Health and Diamondback Bicycles